You are a creative entrepreneur with a massive vision expanding every day. Some of your friends have run successful crowdfunding campaigns for their businesses and you’ve wondered if you should[…]
As a creative entrepreneur, you are probably exploring collaborations and partnerships with other peeps. These collabs are likely to manifest in the form of: A signature event A class A[…]
There are two very important (read: equally as important) steps in the trademark process. The first step is the trademark clearance, and second is the trademark registration. Usually, when peeps[…]
The most important reason that you want to take ownership of your brand elements like your brand name, logos, and slogans/taglines is so that they become more than just a[…]
I blogged previously about the common mistake that I see – people giving their products or services super-descriptive names. It’s a big no-no in trademark world. You can’t register a[…]
Most times, when I talk about copycats + thieves I do it from the perspective of you being the do-gooder who needs to protect their brand. But, in reality, you may be[…]
Let’s talk about something very important. Naming your products and services. But, before we dig in let me tell you… you’ll probably look at me differently after reading this post.[…]
The one thing you didn’t know about getting a trademark for your new logo (and it’s not what you think).
You’re launching or rebranding your biz and plan to make a killer impression. So, you dial up your graphic designer for a new logo. You’ve been day dreaming of a logo that[…]
4 ways the law can supercharge your coaching business so you can impact more people and make more cash.
I wrote a guest blog post over on Rebecca Dickson’s blog that I’ll pretty much call my legal tell-all for business coaches of all kinds. I wanted to give a[…]
It’s lunchtime. Hungry 9 to 5ers troll the food truck zones for the latest and greatest delectables on wheels. More than 7 trucks are lined up, back to back. Now, they[…]