Things are going well in your business. You’ve finally got some momentum. Folks are starting to recognize your genius. You are happy and settling into a creative space that feels[…]
There are two very important (read: equally as important) steps in the trademark process. The first step is the trademark clearance, and second is the trademark registration. Usually, when peeps[…]
When you first started your business (and even if you are just starting up) you probably had a wish list that included these things: I want to do [insert your[…]
The most important reason that you want to take ownership of your brand elements like your brand name, logos, and slogans/taglines is so that they become more than just a[…]
I blogged previously about the common mistake that I see – people giving their products or services super-descriptive names. It’s a big no-no in trademark world. You can’t register a[…]
Most times, when I talk about copycats + thieves I do it from the perspective of you being the do-gooder who needs to protect their brand. But, in reality, you may be[…]
#geniuslife No. 4: Interview with Marsha Barnes of The Finance Bar on innovation + creativity that works.
Photo Credit: Joshua Galloway I wanted to interview Marsha of The Finance Bar after stumbling across her company on Instagram. I immediately connected with the innovative way that she chose[…]
Let’s talk about something very important. Naming your products and services. But, before we dig in let me tell you… you’ll probably look at me differently after reading this post.[…]
The one thing you didn’t know about getting a trademark for your new logo (and it’s not what you think).
You’re launching or rebranding your biz and plan to make a killer impression. So, you dial up your graphic designer for a new logo. You’ve been day dreaming of a logo that[…]
When you were starting your business what were the things that were most important to you? Let’s be honest. It usually boils down to branding, graphics, and web design, and of course,[…]