The most important reason that you want to take ownership of your brand elements like your brand name, logos, and slogans/taglines is so that they become more than just a[…]
Category: Protect It
Small biz legal lessons from pop culture + everyday life, as well as legal info for creative entrepreneurs + small business owners.
I blogged previously about the common mistake that I see – people giving their products or services super-descriptive names. It’s a big no-no in trademark world. You can’t register a[…]
Most times, when I talk about copycats + thieves I do it from the perspective of you being the do-gooder who needs to protect their brand. But, in reality, you may be[…]
Let’s talk about something very important. Naming your products and services. But, before we dig in let me tell you… you’ll probably look at me differently after reading this post.[…]
The one thing you didn’t know about getting a trademark for your new logo (and it’s not what you think).
You’re launching or rebranding your biz and plan to make a killer impression. So, you dial up your graphic designer for a new logo. You’ve been day dreaming of a logo that[…]
When you were starting your business what were the things that were most important to you? Let’s be honest. It usually boils down to branding, graphics, and web design, and of course,[…]
Earlier this year, I had the opportunity to host an Ask-A-Lawyer desk at Alt Design Summit. I fielded legal questions from creative entrepreneurs and bloggers, and had a blast. I[…]
Did you know that you don’t necessarily own the copyright to creative work you hired someone else to produce for your business? That’s right. Just because you hired (and paid) someone[…]
The foundation of leveraging your creativity for cash, impact and legacy is having a solid legal + business strategy. As a content creator in your business (or maybe content creation[…]
Every now and again, I’m asked what I think about Legal Zoom and whether it’s a decent service. This is really a good question. If you’re a start up business owner you[…]